In 2023, we embarked on a journey to create GoodFurs (EasyHaiBro), a platform aimed at transforming dog adoption in India by connecting pet enthusiasts with verified sellers. Founded by Ankur Godara,His vision was to simplify the adoption process, build trust through transparency, and foster a community of responsible pet owners.
The pet adoption space in India faced several challenges, such as fragmented platforms, unreliable listings, and a lack of standardised processes. GoodFurs set out to solve these problems by offering a user-friendly platform that bridges the gap between pet seekers and trusted sellers, ensuring every dog finds a loving and safe home.
Would you like to elaborate on the founder’s background and their motivation for starting this platform?
Today, GoodFurs handles 2K daily visitors and generates a ₹1 Cr ARR through premium features and partnerships. Here’s how we brought this vision to life.
How GoodFurs works?
- Search Pet Adopt a dog or cat who’s right for you. Simply enter your city above to start your search.
- Connect Once you find a pet, click “show number” to get contact info for their pet parent or rescue. Contact them to learn more about how to meet and adopt the pet.
- AdoptLove The rescue or pet parents will walk you through their adoption process. Prepare your home for the arrival of your fur baby to help them adjust to their new family.
Identifying the Problem – Challenges in pet adoption
Fragmented platforms, fake listings, and lack of trust between adopters and agencies.
Ankur’s Vision for Building GoodFurs
Build an easy-to-use, transparent platform with verified listings, adoption guides, and a supportive community.
Team Brainstorming and Validation for GoodFurs
- Conducted surveys and interviews with pet sellers and pet owners.
- Identified a demand for a trustworthy, user-friendly dog adoption platform.
Setting Goals for GoodFurs
Create an intuitive platform with verified listings.Enable agencies to manage profiles efficiently.Introduce premium features for monetization.
Now Scaling to Success
Growth Metrics:
- Daily Traffic: 2K+ visitors within six months.
- Adoptions: 500+ successful adoptions in the first year.
- ARR: ₹1 Cr, driven by:
- Premium listings for agencies.
- Subscription plans for advanced features.
Enhancements Post-Launch:
- Introduced a mobile app for better accessibility.
- Added features like AI-based breed recommendations and adoption tracking.
Challenges Faced
- Data Verification: Ensuring all listings are genuine and up-to-date.
- Solution: Built an automated verification and manual review system.
- User Trust: Convincing users to trust a new platform.
- Solution: Highlighted testimonials and adoption success stories.
Results and Key Takeaways
- Built a trusted dog adoption platform with 2K+ daily users and growing.
- Achieved ₹1 Cr ARR through strategic monetization.
- Fostered a vibrant community of adopters, agencies, and pet enthusiasts.
What’s Next?
Our future plans include:
- Expanding to other pets
- Introducing AI-driven pet care tools.
- Building international partnerships to scale adoption worldwide.
